Called “Treatment in India”, the portal will promote India’s growing reputation as a world-class provider of medical treatment. People mulling over a medical travel to the country will be able to research online the treatment and facility options in India. They can make informed decisions about the credentials of its medical facilities and doctors based on up-to-date information about surgeons, hospitals and medical tourism specialists in the country.
With India’s high profile in medical tourism, there is too much scattered information on the web.? A simple Google search about medical travel in India produced 490,000 results from reputable agencies and hospitals to less reputable agencies promoting only one clinic with dubious qualifications.
Treatment In India aims to cut through this confusion with a trusted existing brand.
Philip Archbold of Treatment Abroad said: “We know from the success of our other websites that country-focused sites are effective ways for medical providers to market themselves to medical tourists.? Additionally, medical tourists value the information provided on the sites as they know and trust that the Treatment Abroad brand will give them relevant and reliable information to help them make informed decisions when choosing to travel abroad for medical treatment.”
Intuition Communication, which publishes the main Treatment Abroad website, already runs a number of country-focused websites such as Treatment in Spain, Treatment in Cyprus and Treatment in Hungary.
Treatment In India will constantly update information about local facilities, costs, medical information and health news, giving visitors answers to the questions that need to be taken into consideration when planning medical treatment abroad.
The portal already links to the websites of medical travel agencies from the UK, the US and India. It also links to leading hospital group Fortis Healthcare among others.
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